Unlocking the Power of YouTube and Spotify: A Data-Driven Approach to Music Marketing in 2024

Did you know that YouTube is the 3rd largest revenue stream for musicians following Spotify and Apple Music?
Let that sink in for a minute. 

Don’t leave money on the table. Make sure to post new music video content, Shorts, and Spotify Canvas videos regularly so you can rise above the noise.

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YouTube's new revenue share model

YouTube announced in September 2022 that it had paid music rightsholders over USD $6 billion in the 12 months to the end of June 2022.

A lot has happened at YouTube since the platform last revealed its paid YouTube Music and Premium subscriber numbers.

In March last year, for example, music rightsholders and creators started to receive a revenue share from advertisements on YouTube Shorts.

YouTube is now paying music rightsholders somewhere close to $3 billion annually in ad revenue generated from UGC.

That’s food for thought for music labels and publishers when they compare it to the money they’re receiving from TikTok and Facebook/Meta, amongst other ’emerging’ social platforms.

The real deal with Spotify Canvas and clips

Canvas videos are short looping visuals that play on the tracks you upload to Spotify. 

Spotify claims that adding Canvas to your music increases your chances of getting added to playlists by 20%.
You can change your Canvas over time to tell a current story, explore different visions, or just to keep things interesting.

Spotify’s data shows that compelling Canvas videos have the potential to significantly increase engagement and keep listeners for longer. Check out Spotify’s stats:

  • Track shares by 145%
  • Playlist adds by 20%
  • Streams by 5%
  • Profile visits by 9%

how tovideos

Create Spotify Canvas videos or looping visuals

Spotify claims that adding Canvas to your music increases your chances of getting added to playlists by 20%.
You can change your Canvas over time to tell a current story, explore different visions, or just to keep things interesting.

more insights

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The Ultimate Cheat Sheet for AI Art Styles

Welcome to the ultimate guide for music video content creators. This cheat sheet will provide you with 30 highly detailed prompts focused on art styles that can transform your music videos into stunning visual experiences. Whether you’re aiming for a classic look, a futuristic vibe, or anything in between, these prompts will help you achieve your creative vision.

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